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Spiritual Sound and Material Sound
In the Padma Purana, it is mentioned:
nama cintamani krishnas caitanya rasa vigraha
purna shuddho nitya mukto abhinnatvam nama naminah
"The Holy name of Krishna is transcendentally blissful. It is Krishna Himself and bestows all benedictions. It is not contaminated by material qualities and is always liberated, because the name of Krishna and Krishna Himself are identical."
In material world, names have no significance. Some beggar may possess a name 'Lakshmipati' and an ugly looking man may possess the name 'SundargopaP. Their names have no connection to their characteristics. Similarly the name and the very object are different in the material world. For example no one can quench his thirst by repeatedly shouting 'Water' 'Water' 'Water' 'Water'... This is because the substance water and the word 'water' are not the same. This is not true about things on the Absolute plane. The sound vibration "Krishna' and the Personality Krishna are non-different. This is the reason why devotees of the Lord perceive the presence of Krishna as soon as they chant the holy names of Krishna. And they can go on chanting hours and hours for many, many years and even lifelong; they never get bored.
If somebody argues that there is no greatness in simply repeating some name for a few hours per day life long, then we can ask him to utter 'Cocacola' 'Cocacola' 'Cocacola' 'Cocacola' 'Cocacola' a couple of hours every day for at least a year. One will get fed up within a day. It is not possible because it is a ordinary mundane sound vibration; but the Hare Krishna chanting is a spiritual sound vibration. If one chants Hare Krishna sincerely, it increases one's ecstasy of chanting. Just as a child cannot diffeienLiate between a Rs 500 /- currency note and a newspaper, a layman cannot understand the difference between ordinary sound vibration and spiritual sound vibration. The Hare Krishna chant is a spiritual sound vibration and its results can be perceived by a sincere chanter.
Thus amongst all the activities performed by a devotee, the foremost activity is chanting of Hare Krishna everyday. A devotee of the Lord chants a prescribed number of rounds everyday. In ISKCON Srila Prabhupada has prescribed minimum 16 rounds of chanting Hare Krishna maha mantra on an everyday basis and following the regulative principles of no meat eating, no gambling, no intoxication and no illicit sex. Anyone who chants in this way can maintain a proper consciousness and further engage in various services to Krishna by utilizing all his energies.