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The Literary Incarnation
Love of Krsna, the highest love that one can possibly have, is directly manifesting in Shrila Prabhupada's books. When the living entity gets one of these books, the perfection of his life is fulfilled because he gets Krsna in his hands. Of the many incarnations and forms of the Lord, the most important one in this Age of Kali is the literary incarnation of the Supreme Personality of Godhead, Srlmad-Bhagavatam.In past ages, there were no books—there was only transcendental sound vibration. These sound vibrations are still vibrating—they are eternal, and they do not deteriorate — but because a gross body doesn't understand the eternal Veda, Shrila Prabhupada has captured the transcendental sound vibration in his books. His books contain the same eternal message that Krsna explained to Arjuna, that Sukadeva Gosvaml explained to Maharaja Parlksit, and that the other mahdjanas have explained to the devotees of the Lord since time immemorial. When these deep concepts from Krsna go into the hearts of the living entities, the living entities become absorbed little by little in love of Godhead.)
The Bhdgavata-mdhdtmya explains that one who gives away Srlmad-Bhagavatam on a full moon night gets liberation. Thus we will attain liberation by performing this sankirtana activity, for we are giving out so many Bhdgavatams (not only on full moon nights but in other phases of the moon as well). No activity is greater. It directly connects us with the Supreme Personality of Godhead.