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The Name is Absolute
Sometimes a homely man is named “Cupid.” In such a case, the name is without any significance. But this is never the case with the Personality of Godhead. Being the Absolute, all His different features are also absolute. There is no difference between Him, His names, and His features. He is known by different names. He is known as the impersonal Brahman, Paramatma, the Almighty Creator, Narayana, Gopinatha, Krishna, Govinda, and many other such names.
Although every name of the Absolute is absolute in itself, the worshiper of God as the Creator of the Universe cannot relish the same bliss as those who worship God as Narayana. “The Creator of the Universe” is the name preferred by materialistic people, as it is suitable for their sense gratification. The conception of ‘Creator’ does not fully represent the conception of Godhead. The creation is a function of Godhead’s external energy. If He is conceived of as the impersonal Brahman, we cannot get information about all of His potencies. His transcendental bliss, knowledge, qualities, and form are not fully represented in His impersonal feature. Paramatma is also not fully representative of the conception of Godhead. In the Bhagavad-gita (18.61), Paramatma is described as localized Godhead in the heart of all living beings; He is only a partial representation of the Personality of Godhead, Narayana. Then again, the worshiper of Narayana also cannot relish the transcendental bliss experienced in the service of Shri Krishna.